To start off the holiday gift guide project, the art director and I focused on the final destination first. This is where the email, website banners, and online ads would lead customers to. Using multiple photographs from our in-house photo studio, I cropped out the product backgrounds and placed the products on one background. The highlights and shadows were added to create a unified image.
Using the new creative, I created banners for the homepage, online ads, and a responsive email design maintaining the Oakley brand guidelines.
With the overall creative complete, it was time to tackle each category. Starting off with the bread and butter of Oakley -- the Men's and Women's Eyewear categories. Lenses were removed/created in photoshop and highlights added for that subtle pop.
From the head to the body, creative for Men's and Women's Apparel were photographed, retouched, and reformatted for multiple banner sizes.
Finally, we have the uniquely creative accessories that Oakley created for this holiday collection. All of these images maintained a consistent and cohesive Oakley vibe. This isn't neon colors on a Walmart ad. That's for sure.
